Get Your Customers in The Cross Hairs

At first it seems simple.  Just do a Google search for Ezine advertising and you will probably find what you are looking for - right?  Wrong.  One major issue you need to contend with is that not every Ezine is actually read.  Not only do you need to find an ezine that is appropriate for your subject matter, you need to get the details on their readership, circulation, and you also need to determine how they come up with those numbers.

So for starters, we need to find the right ezine.  Secondly, we need to put our advertising copy together in a fashion that will bring us visitors.  Continue reading to find out how we do this.

Ezine Selection and Effective Advertising

Check out the ezine before you go any further.  I recommend subscribing to the ezine for a few weeks prior to your intended advertising campaign.  This will allow you to familiarize yourself with the ezine and determine if you think it would provide you with an effective advertising medium. 

Now assuming you like the ezine, you need to check your facts:

• Find out what the circulation is of the ezine, and what countries is it marketed to?  If most of its readers are in another country, does it still make sense to advertise there for your product? 

• You will also need to learn about the ezine's article acceptance, and advertising costs.  I like this free directory of ezines as a starting point for my ezine marketing efforts: Jogena's eZine Directory.

• Verify how many advertisements appear in the ezine.  If there are too many advertisers, your message will get lost in the clutter. This information is readily accessible in the link I have provided above.

• Ask the editor of the ezine if you can write an article for the newsletter.  Frequently ezines allow you to write an informational piece for them, and in return will plug you or your product.  This is a win-win scenario.

• Product placement - its worth paying a little extra to get your advertisement in a prominent position in the ezine.  Be sure to write good copy so you don't waste your position.  If you are using affiliate products, use the copy they provide.  With Commission Junction, you can even see which pieces of copy are converting the most purchasers.

• Bribery (sort of) - If you can get the editor of the ezine to mention your product or service in an the newsletter, this will lend great credibility to you.  I suggest providing the editor with a free sample of your product or service in consideration of mentioning it in the newsletter.  This isn't applicable to all products or services, but when you can do it, it's definitely worth a try!