Google and Overture.

These two companies are the kings of pay per click advertising.  Google has nearly 70% of the market and the majority of the other 30% is controlled by Overture.  Overture is the company behind the advertisements you see on Yahoo and MSN.  It is quick and easy to get setup as advertisers with these two behemoths.  With Google, you can see your ads appear literally within minutes of setting up your account.

Getting Started

For Google, go to www.adwords.com. Adwords is the name Google has given for their program which shows the ads you see on on the top and sides of the screens when you perform a Google search. Advertisements can cost between 5¢ and $15 per click!  My Gosh - Fifteen Bucks to get a visitor to your site.  They must be making some serious money to pay that much for visitors.  The way this works is you log into your adwords account, and enter the words you want to bid on.  These are words that will trigger your ad to be displayed when people perform a Google search.  You can even specify that you only want your ads displayed in certain cites or countries. 

For Overture, go to www.overture.com, and click on "AdvertiserSolutions".  I recommend signing up for the "Self Serve" option (which is free).  The turn-around time is not as fast as Google, and the minimum bid is 10¢ per visitor.  But advertising on Overture should be part of every web entrepreneur's strategy.

Cashing in on Google with Google Cash

When I first tried advertising on Google, I burnt through cash at an exhausting rate with very little return.  I was paying upwards of $1 per click for a product that made me $36.  Call me stupid.  Well, I was quickly going broke advertising like this.  Then I discovered Google Cash.  This is a system that shows you how to place ads on Google and never pay more than 5¢ per visitor.  Needless to say, I changed my advertising strategy to the one described in Google Cash.  The great thing about this system is that it is applicable to Overture as well.  Imagine that - you are covering 99% of the internet and paying between 5¢ and 10¢ per visitor to your site.

Another key to the Google Cash system, is that it shows you how to utilize affiliate programs in combination with the correct advertising such that you don't even need your own site.  Simply place the ads, and send the visitors to your affiliate providers site.  They make the sale, you make the commission. 

Check out the strategy I use - I log in to my Commission Junction account and find the programs that payout $30-$50 per 100 visits to their site.  Next, I use the techniques described in Google Cash to keep my advertising costs somewhere between $5 and $10 per 100 visitors. I'm making a minimum of $20 per 100 clicks on my ads.  It doesn't get better than this, and we are talking simple math here!  To order Google Cash, click here.

Click here to read my full review of Google Cash.