Get Google to Deliver Targeted Visitors to Your Site for Pennies

If you need to review the basics of pay per click advertising, click here.

In order to get started on your advertising campaign, you need to do some research.  You need to determine what the most popular keywords are for your product.  First of all, let me define what a keyword is. A keyword is a single word or combination of words that people use when submitting queries to search engines.  For example, if you are marketing health insurance, one keyword you would use would be "insurance", another keyword would be "health insurance", etc.  You can see that there are probably hundreds of keywords you can use for this type of campaign.

In order to get a good list of keywords, I suggest you write down the top five to ten keywords that come to mind.  Then use Overture's free Search Term Suggestion Tool. This tool is really cool.  It shows you what phrases people are searching for that are related to the keyword you typed in.  You can see how many searches were performed for the previous month for all combinations of keywords on the Overture network.  

An even better tool than Overture's is Wordtracker. This tool takes it one step further than Overture.  Wordtracker can give you suggestions in word trends and relevancy that you won't find with Overture.  It also finds keywords related to your topic that Overture will not.  This tool is not free, but it's definitely worth the investment.

Now that you have your list of keywords, log into your Adwords account and copy them into your advertising campaign.  Only bid 5 cents for each ad.  This is how I keep my advertising costs to a minimum.  Pick the right product, and you can make some serious ROI!

Finally, if you want to really take your business to the next level, you should check out this tool. Rather than doing all the analysis on keywords by hand, this tool automates the process.  This tool will display the number of websites that are associated with each keyword you enter. Then, it takes that number and divides it by the amount of searches that have been conducted, giving you the exact search to results ratio. With the results/search ratio for any given keyword, you can immediately gauge the actual supply and demand for the given keyword. The lower the R/S Ratio, the better the odds of you making money in that particular product or service niche!

Once again, a huge time-saver!  Click Here to find out more about how this tool can help you with your keyword selection process.